Savvy enterprises figured out quickly that data is "king" or "queen"! Data is everywhere in anything that organizations do, from front-end customer interactions to backend processes, generated by the gazillions and stored and processed to good effect. Or is it? Truth is that organizations that do well in managing and benefitting from their data have a tremendous advantage over their competition. The ones who lack behind - that don't understand the "king or queen" part - lose from their bottom-line.
Read this article from Mckinsey to find out more.